There is a rule of thumb in fundraising and development that a letter soliciting donations should have the word “You” peppered throughout it. This applies to effective Web writing as well. Make your writing more personal, as if you were writing to a friend.
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"Spirit Pony in the Lupine"
Order this image as card or print, here.
Would you like to use this image as a fundraising instrument for your nonprofit organization or school? Follow this link to learn more.
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