Thursday, February 12, 2009

Walk a Mile in their Shoes

Tips for Effective Writing on the Web #5

It is a useful exercise to place yourself in the shoes of your potential visitors as they open their favorite search engine. What are they likely to type into the search box if they are looking for a service like yours? Program those keywords into your page. More importantly, use them in the content of your message. Weave them into your phrasing.

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"Leap of Faith"


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