Saturday, February 21, 2009

Obama's Foreclosure Prevention Plan is Home Run for the Economy

by Wayne D. King

While there are always going to be critics of any plan conceived in the tenuous - some say toxic - economic environment we face today, Obama's Foreclosure Prevention plan takes a carrot and stick approach that leverages every asset that can responsibly be brought to bear on the crisis.

It is a fair responsible and far reaching approach that provides help to those least responsible for the fix that they find themselves in. It goes further than any plan proposed to date to help those struggling but sidesteps a bitterly divided Congress to achieve its goals without requiring specific action from Congress. According to the Los Angeles Times. it "embraces strategies that attack the complex problems on several fronts but without requiring a long struggle in Congress".

Who the Plan Doesn't Cover
Irrespective of the tirade by CNBC's Rick Santelli the plan does not cover those who knowingly gamed the system; the folks who got loans on homes with values substantially more than they were actually qualifies for or lied about their income. It also does not cover many of those who were lied to by their mortgage lender because in most cases those folks are so deep underwater that they just can't be helped.

Who the Plan Helps
Homeowners with moderate declines in Loan to Value equity. The so called "Underwater" loans. These homeowners fall within a specific loan to value ratio that makes it resonably likely that they played by the rules originally but that declining housing values have now wiped out their equity to the extent that a bank would no longer consider their loan to value ratio reasonable.

To be eligible, borrowers must live in their homes and have a loan that is owned or guaranteed by Fannie Mae or Freddie Mac.

According to Housing Secretary Shaun Donovan, the opportunity to refinance will help "homeowners who have played by the rules . . . have been making their payments on time but have been unable to refinance because falling housing prices have eroded the equity in their homes."

The second part of the plan is focused on homeowners who are considered to be "at risk" but where action now can prevent a future foreclosure. For example, this part of the plan would apply where a family member has been laid off or family income has been reduced for some other reason. In this instance, the plan offers incentives to lenders and mortgage servicers to modify the terms of the loan to enhance the ability of the family to remain in the home.

For example: Where a family member has been laid off and family income has been reduced a refinancing of the loan at a lower interest rate might make the loan affordable for the family. However, the bank has little incentive to refinance the loan. The Obama plan provides financial incentives to the bank to rewrite the loan and in some cases a guarantee on the re-written loan.

If the lender agrees to reduce the monthly payment to 38% of a borrower's monthly income, the government will pay half of the additional cost of lowering the payment to 31% of the borrower's income.

One of the most powerful features of the Obama plan, and a feature that is different from past foreclosure prevention efforts, is that it does not require that a borrower be delinquent to qualify, in fact the program will pay loan servicers a HIGHER incentive fee if modification is done before the borrower falls behind.

According to Sheila Bair of the Federal Deposit Insurance Corporation, this focus on "at risk" borrowers is the most powerful feature of the Obama plan in terms of strengthening the overall economy because it will prevent unnecessary foreclosures that would further weaken the already troubled housing market.

Here's the catch - if there is one - banks and other lenders do not have to participate, unless they have previously received TARP funds. Since the vast majority of banks have not received funds, because they acted responsibly in their lending practices to begin with they are, understandably, not required to participate. However, their participation could have a significant impact on the overall health of the housing market - and thus the economy - of their area. Professional associations such as Chambers of Commerce and Realtors associations would do well to bring their influence to bear on their local institutions.

Finally there is an additional "stick" incentive pending that will require action by Congress. enerally the Obama administration is working on making changes to the bankruptcy laws that will allow a bankruptcy judge to "write down" a home mortgage as part of a bankruptcy settlement. Assuming that something like this will be adopted by Congress, banks and lenders will have an additional incentive to help prevent homeowners from having to take the extraordinary step of filing for protection under the bankruptcy codes.

Fast action by business and professional associations and an affirmative response by banks and other lenders could have a ripple effect building a wave of change and better economic times for the country as a whole.

The protocols for the plan will be issued on March 4.




Resources: Well Written summaries of the proposal and related issues:

Rates Drop as Obama Signs Stimulus Plan
Washington Post/AP The average US rate on a 30-year, fixed mortgage fell this week as President Obama enacted an economic stimulus.

What the Obama housing plan will and won't do
Seattle Post Intelligencer
By HOLDEN LEWIS President Barack Obama introduced a $75 billion homeowner relief program this week. Who will it help?

Obama's Housing Bailout Draws Comparisons to McCain's Plan
FOXNews - Feb 19, 2009
President Obama's $275 billion housing bailout plan, aimed at halting mortgage foreclosures, is drawing comparisons to a proposal championed last year by John McCain

Los Angeles Times

Obama Throws $75 Billion Lifeline To Homeowners
MSNBC - Feb 19, 2009
By AP MESA, Ariz.—President Barack Obama threw a $75 billion lifeline to millions of Americans on the brink of foreclosure Wednesday,


"The Garden in My Mind" 2009 Calendar


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Thursday, February 12, 2009

Proofread, Proof read

Tips for Effective Writing on the Web #10

If you are selling products or services on your site, emphasize the personal benefits of the product rather than the finer technical details. Place the technical details on the Website, just don’t make them the first stop. Your visitor wants to know how your product can change their life more than they want to know how fast, big, and nifty it is. Don’t forget to use the word YOU.

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"Lillies of the Valley"


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Your "Webside Manner"

Tips for Effective Writing on the Web #9

If you are selling products or services on your site, emphasize the personal benefits of the product rather than the finer technical details. Place the technical details on the Website, just don’t make them the first stop. Your visitor wants to know how your product can change their life more than they want to know how fast, big, and nifty it is. Don’t forget to use the word YOU.

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"The Monarch"


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Reference Reliable Sources

Tips for Effective Writing on the Web #8

Referencing reliable sources is always important to creating and maintaining your credibility. Make your point at the same time. For example, if you want to demonstrate how many people visit New Hampshire during the course of the year, you don’t have to quite an entire report from the Institute for NH Studies. Give your visitor the meat of the information and then create a link to the Institute’s site, and in particular the page that provides your support. Engage other sites in the process of sharing reciprocal links with you.

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"Ironing Use to Make Me Blue"


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Titles Too

Tips for Effective Writing on the Web #7

When you open a Webpage, the wording at the top of the page is the title. It is programmed into the page during its design. Most major search engines use title information as their principle source of cataloging information. Be sure to get important keywords into the title, without making it too cumbersome.

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"Gloriosa Mindscape"


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Headlines Matter

Tips for Effective Writing on the Web #6

Did you know that the headlines in a newspaper are almost always written by an Editor and not the writer? This is because Editors know how to write, but more importantly, they know how to sell newspapers. The headline of your page is the first thing that will catch the eye of your visitor. Make them interesting and they will keep reading. Bear in mind the advice about keywords above as you write your Headlines.

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"Winter Calls at the Summer Door"


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Walk a Mile in their Shoes

Tips for Effective Writing on the Web #5

It is a useful exercise to place yourself in the shoes of your potential visitors as they open their favorite search engine. What are they likely to type into the search box if they are looking for a service like yours? Program those keywords into your page. More importantly, use them in the content of your message. Weave them into your phrasing.

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"Leap of Faith"


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Content is King

Tips for Effective Writing on the Web #4

Your visitor has come to your site for a reason. Perhap to make a purchase, perhaps to find something out or to subscribe. Keep driving them toward fulfillment of their mission: Give them quick links to more information, keep them interested, invite them to drill deeper into your site.

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"The Artist"


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Remember Your Mission

Tips for Effective Writing on the Web #3

Your visitor has come to your site for a reason. Perhap to make a purchase, perhaps to find something out or to subscribe. Keep driving them toward fulfillment of their mission: Give them quick links to more information, keep them interested, invite them to drill deeper into your site.

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"Flying North Over Tenney Mountain"


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Keep it Real

Tips for Effective Writing on the Web #2

There is a rule of thumb in fundraising and development that a letter soliciting donations should have the word “You” peppered throughout it. This applies to effective Web writing as well. Make your writing more personal, as if you were writing to a friend.

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"Spirit Pony in the Lupine"


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Give them Substance in “Web Bites”

You’ve heard of “sound bites” before. It is the phrase used to describe how a political figure or a public figure phrases a message quickly. The message has substance, but they know that they have only a few seconds on TV or the radio to give you that message so they paraphrase what they want to say. Your relationship to your Website visitor is very similar to the public figure’s relationship to the camera or mike. Your visitor will give you a few seconds, but if you don’t deliver, he’s likely to be gone.

Keep your paragraphs and sentences short and interesting. Try to minimize the number of words and maximize the reach of your point. You are trying to communicate, not impress.

This does not mean that your Website has to be a vacuous lump on the Web (as so many sites are). If you want to be more detailed or flowery, go ahead, just place this content deeper into your Website. Those who want the more detailed information will drill deeper and those who don’t won’t run away.

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"Storm Over Smith Bridge"


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Effective Writing for the Web

10 Tips for Writing for the Web
By Wayne D. King

Writing for the Web is just not the same as writing for a publication or penning the great American novel. Let’s face it, the medium is much different. The average Web browser wants information . . . and wants it quickly. Unlike the reader who sits down before the fire with a great book, your visitor wants you to convey your message personally, directly and fast.

However, don’t get the impression that words don’t matter. In fact they matter very much. It is simply a matter of which words you choose that dictates the success of your Website.

Here are 10 tips for writing effective web copy:

  1. Give them Substance in “Web Bites”.
  2. Keep it Real
  3. Remember your Mission
  4. Content is King
  5. Walk a Mile in Their Shoes
  6. Headlines Matter
  7. Titles Too
  8. Reference other Reliable Sources
  9. Your “Webside Manner”
  10. Proof Read

Moosewood Communications Home Page


Senator King Touts Reinvestment Side of the Stimulus on Political Chowder



Former Senator Wayne King, now President of Moosewood Communications, appeared this week on Political Chowder with Arnie Arnesen where he placed a heavy emphasis on the Reinvestment side of the Stimulus plan, particularly enhancing our position with respect to green energy and green jobs.

Watch Political Chowder.

Wednesday, February 11, 2009

Current Elements of the Stimulus Plan

Here is the current mix as of today - before the conference committee begins work.

$32 billion to transform the nation's energy transmission, distribution, and production systems by allowing for a smarter and better grid and focusing investment in renewable technology.
· $16 billion to repair public housing and make key energy efficiency retrofits.
· $6 billion to weatherize modest-income homes.
· $10 billion for science facilities, research, and instrumentation.
· $6 billion to expand broadband internet access so businesses in rural and other underserved areas can link up to the global economy.
· $30 billion for highway construction;
· $31 billion to modernize federal and other public infrastructure with investments that lead to long term energy cost savings;
· $19 billion for clean water, flood control, and environmental restoration investments;
· $10 billion for transit and rail to reduce traffic congestion and gas consumption.
· $41 billion to local school districts through Title I ($13 billion), IDEA ($13 billion), a new School Modernization and Repair Program ($14 billion), and the Education Technology program ($1 billion).
· $79 billion in state fiscal relief to prevent cutbacks to key services, including $39 billion to local school districts and public colleges and universities distributed through existing state and federal formulas, $15 billion to states as bonus grants as a reward for meeting key performance measures, and $25 billion to states for other high priority needs such as public safety and other critical services, which may include education.
· $15.6 billion to increase the Pell grant by $500.
· $6 billion for higher education modernization.
· $20 billion for health information technology to prevent medical mistakes, provide better care to patients and introduce cost-saving efficiencies.
· $4.1 billion to provide for preventative care and to evaluate the most effective healthcare treatments.· $43 billion for increased unemployment benefits and job training.
· $39 billion to support those who lose their jobs by helping them to pay the cost of keeping their employer provided healthcare under COBRA and providing short-term options to be covered by Medicaid.
· $20 billion to increase the food stamp benefit by over 13% in order to help defray rising food costs.
· $87 billion for a temporary increase in the Medicaid matching rate.
· $4 billion for state and local law enforcement funding.

Tuesday, February 3, 2009

Understanding Why It Happened

There's no end in sight on the financial crisis, but that has not kept several foundations from supporting efforts to understand how the crisis came about and ensure that it does not happen again. In the meantime, they also serve as a touchstone to the more immediate issues surrounding the crisis. We suggest that you bookmark the sites and return to them regularly to keep up with our understanding and future trends.

The Alfred P. Sloan Foundation has provided three grants totaling $1.7 million to:

Each has received funds to study the ongoing financial market crisis and to improve public understanding of economics and finance.

The Sloan foundation made an additional $1 million grant to the NewsHour with Jim Lehrer for a series of reports on the crisis, with the same goal of improving the public’s economic and financial literacy.

Wharton's Website provides timely analysis and insight into the origins of the financial crisis, how it's affecting our economy, and what we can expect for the future. Check this page frequently as news posts and information will be added regularly. Wharton School at the University of Pennsylvania

"National Bureau of Economic Research is the nation's leading economic research organization and posts working papers, data, and other resources for business professionals, public policy makers.

The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct high-quality, independent research and, based on that research, to provide innovative, practical recommendations that advance three broad goals:
  • Strengthen American democracy;
  • Foster the economic and social welfare, security and opportunity of all Americans and
  • Secure a more open, safe, prosperous and cooperative international system.

"Sheep Parade"


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Holiday Gifts - Images and products

Holiday Gifts - Images and products created with my images available here: https://sites.google.com/site/mindscapeimages/ First Snow o...