Tips for Effective Writing on the Web #8
Referencing reliable sources is always important to creating and maintaining your credibility. Make your point at the same time. For example, if you want to demonstrate how many people visit New Hampshire during the course of the year, you don’t have to quite an entire report from the Institute for NH Studies. Give your visitor the meat of the information and then create a link to the Institute’s site, and in particular the page that provides your support. Engage other sites in the process of sharing reciprocal links with you.
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