Thursday, February 12, 2009

Your "Webside Manner"

Tips for Effective Writing on the Web #9

If you are selling products or services on your site, emphasize the personal benefits of the product rather than the finer technical details. Place the technical details on the Website, just don’t make them the first stop. Your visitor wants to know how your product can change their life more than they want to know how fast, big, and nifty it is. Don’t forget to use the word YOU.

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"The Monarch"


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